Web Strategy…because you really need to “Know what you want, to get what you need.”
In The Elements of User Experience, Jesse James Garrett suggests, the “five planes—strategy, scope, structure, skeleton, and surface—provide a conceptual framework for talking about user experience problems and the tools we use to solve them.”
Easy web design—“click and launch” web templates and a haunting sense we will miss out if we don't jump in and do something quickly—compromises the thoughtful process that serves us best.
Garrett's approach aligns site interest, navigation, and product/services with user need, so, even a click and launch can be optimized for maximum effectiveness.
Building new or customizing a template interface benefits from a critical eye during development. Recognizing all five elements in the correct sequence, and measuring them, determines how satisfying, and successful we are in achieving what we want.
Do you know what you need?