Annual Report Design
Communicating a strategy with a simple and compelling graphic. Integrating global reach, search and advising capabilities that allow H&S to provide services exponentially beneficial to their clients in all sectors and regions served.
Develop a series of interpretations that convey the concept in a manner easy to understand but not so simple it goes stale after the first viewing.
Present several creative solutions that express the strategy from different angles.
The necessity to choose one idea from a field of great ideas has a way of galvanizing a strategy.
Years of reading case studies and developing graphic interpretations with business and marketing strategies creates an intuitive sense for creating an image that successfully expresses an abstract idea.
That integration makes the idea more tangible, less abstract, adding value to the idea as it becomes better understood, more acceptable, or matter-of-fact more necessary.
Most strategies have a depth of meaning that never get fully communicated to the designers working on the graphic translation.
This can be compounded if the execution of the idea fails to convey the sophistication or complexity the designer intended in the final solution.
You only have it right when the client says you have it right.
Given the Insight above, it's a necessity, but also a point of pride to understand the client well enough, and demonstrate a thorough command of their need to the point of acceptance and approval.
Building trust is a huge by product of the process.
