A Business Plan provides consistent background for everyone involved in communications, branding, products, services, budgeting, projecting, or supporting your company in any capacity. Drafting or updating a business plan will expose weaknesses and reveal opportunities.
The business plan exercise is always beneficial, and when MDD helps facilitate the process we are up to speed on you and your expectations for subsequent project and support requests.
A business plan narrative will get everyone up to speed quickly. From new hires to prospective investors and banks a business may need to expand.
While teaching this process to students during the past several years I have received a very common lament from business owners and creative professionals: “I wish they had offered that when I was in school.” You don't have to be in school to take advantage of the benefit.
A good business is designed. The design is called a business plan. Good design is good business.