Patient Information Series & Display
Working with Christine Young, we produced this patient information series. This project is a beautiful example of collaboration, coordination, and grace under pressure.
This project worked!
Christine Young of Young & McKenna Associates researched content and image script. MDD developed the layouts and provided templates to size for producing full size, one piece, hand painted art masters.
The client reviewed and approved all content before final art could be produced.
The final art was scanned and swapped into place. Final fit and finish on typography and color was applied and the files where delivered to the client.
Collaboration with the medical illustrator was intense and critical to a timely completion. Developing image placement and size relationships, flow of text, and page load, were driven by understanding the user, and how to best engage them in an informative and helpful manner with medical content that can be complex and confusing.
In addition to detailed full color illustrations, simple cartoon armatures illustrated whole body postures and captured limbs performing specific motions, often combined with detailed illustrations that further explain the theme of the spread.
By rendering the cartoons and details in one color (blue), they are visually seen as secondary to the main imagery, but provide needed information without adding clutter, or competing with the main focus.
The collaboration was seamless during the final production. Work proceeded in a nonstop cycle for the last few days before delivery.
The process for this rapid completion just prior to delivery was part of the original plan, and allowed for an additional measure of time and development in the research and design in the beginning.
