Tuesday's Child Identity
“Strong but whimsical. Playful.”
A child on a swing, seemingly tethered to the Tuesday's Child typography captured the desired emotion and projected the “childhood” this center focuses on.
The logo conveys the fleeting nature of a child's preschool life. This moment — children when they are small, and a swing about to change direction — is here and gone in a heartbeat.
“This is what we are here for. This is what we nurture and take care of.”