Matthew Doherty Design

Updating the Tilton, Kelly + Bell identity and communications strategy began with the simplification of the name. Yielding to the uniform shortening of their name by clients and colleagues, they adopted their initials as the graphic source of their identity.

An audit of the TKB communications “toolbox” during the identity update lead to a comprehensive review of all channels and formats used in day-to-day correspondence and communications.

A detailed list of identity applications and formats for the brand were drawn up and folded into the communications strategy. A universal template was developed to unify the rhythm and feel of all TKB communications.